[Webinar Recap] How Vanderbilt Health’s Marketing Team Led Efforts to Unify the Consumer Experience
When Vanderbilt Health asked how they could improve conversion outcomes for strategic service line growth initiatives, their marketing team knew what they needed: proactive management of the consumer experience.
During a recent webinar, Jill Austin, Vanderbilt University Medical Center’s Chief Marketing Officer, shared Vanderbilt’s story of determination and discussed strategies for showing the incredible value marketing can bring to the health system by starting a movement towards a more unified customer experience.
Watch the live session here and learn how to:
- Overcome healthcare marketing challenges, optimize opportunities and get results
- Deepen internal partnerships with clinical operations and IT
- Become an even more respected member of the planning team
- Maximize the experience for prospective patients, current patients, and their families