The annual Summit on Healthcare Marketing and Physician Strategies (also known as HMPS) is one of the most anticipated events for healthcare marketers across the country. The three-day summit provides a wealth of information about strategic healthcare marketing, physician relations and digital strategies.
When Vanderbilt Health asked how they could improve conversion outcomes for strategic service line growth initiatives, their marketing team knew what they needed: proactive management of the consumer experience.
When it comes to ease, convenience, cost and customer experience, healthcare lags behind other industries. But the dynamics of the healthcare market are changing. Today’s savvy customers expect to have similar experiences in healthcare and are prepared to walk away if their expectations are not met.