How VCU Health is Winning Patient Loyalty with Personalized Marketing
Today’s healthcare landscape is rapidly changing – more so than anything I’ve seen in the last 15 years that I’ve been working in the industry.
We’re Hitting the Road
Our bags are packed and we’re ready to hit the road. Over the next few weeks, Envera Health will be here, there and everywhere at conferences and events throughout the country.
[Webinar Recap] How Vanderbilt Health’s Marketing Team Led Efforts to Unify the Consumer Experience
When Vanderbilt Health asked how they could improve conversion outcomes for strategic service line growth initiatives, their marketing team knew what they needed: proactive management of the consumer experience.
Webinar Event! How to Create Customers for Life: The Healthcare Access Edition
Companies like Amazon and Uber have set a high bar for customer experiences. It’s no surprise that today’s health care consumers expect the same type of seamless experience when interacting with their healthcare providers. For healthcare organizations operating in this evolving marketplace, success is not just about being the “best.”
A New Era Consumer-Driven Care
When it comes to ease, convenience, cost and customer experience, healthcare lags behind other industries. But the dynamics of the healthcare market are changing. Today’s savvy customers expect to have similar experiences in healthcare and are prepared to walk away if their expectations are not met.
Make a Winning First Impression
Patients are consumers and today's consumers of healthcare are increasingly unwilling to be "patient" with the system. When it comes to ease, convenience, cost and customer experience, healthcare is far behind other industries.
Redefine the Consumer Healthcare Experience
Improving the moments in healthcare that matter most to consumers starts with raw honesty about what can be better. By uncovering what is wrong with our current system, we can find solutions to support today’s consumer demands and build relationships that last.