Our brand identity is the outward expression of Envera Health. It uniquely and distinctively sets us apart. The logo, or brandmark, is the primary element of that identity; however, other elements play an important role in establishing our visual style, including typography, color palette, photography and graphic styles.
Our Primary Brand Mark
The Envera brandmark is simple, minimal, crisp and clear. The striped treatment or “horizon line” throughout reflects the concept of balance. It is bold, confident, and integrates elegantly into our brand messaging.
Our Brandmark & Our Website
This version of our brandmark includes the url to Envera Health’s website and should be used when more information is needed (i.e. marketing collateral, physical products, etc.)
The Brown type family was developed by Aurele Sac and published by Lineto. This is a clean, geometric type family offering clear legibility and a flexible range of weights. This typeface is simultaneously serious and playful and reflects Envera’s entrepreneurial culture.
The Solex type family is a sans-serif font used for bold, sophyisticated headlines. An industrial, minimal font family designed by Zuzana Licko and published by Emigre, Solex is ideal for clear, confident typesetting, and reflects Envera’s attributes of a direct, trustworthy brand.
Primary Color Palette
Primary colors are those used consistently across communications and synonymous with the Envera brand identity.
Secondary Color Palette
Secondary colors complement the primary colors and are intended for use across communications to highlight, aid navigation, and for charts or presentations.