Meet Mark, the Director of Marketing for the Wecare Health System. He’s been hard at work – getting new patients in the door and keeping them coming back.
When Vanderbilt Health asked how they could improve conversion outcomes for strategic service line growth initiatives, their marketing team knew what they needed: proactive management of the consumer experience.
When it comes to ease, convenience, cost and customer experience, healthcare lags behind other industries. But the dynamics of the healthcare market are changing. Today’s savvy customers expect to have similar experiences in healthcare and are prepared to walk away if their expectations are not met.